ST GEORGE AND THE DRAGON
For the premiere of the new play, St. George and the Dragon, I wanted to do something magical and unique for the online marketing campaign and came up with the idea of creating a set of collectible e-cards – styled like some of the fantasy CCG decks from the 90s – to be dropped on social media throughout the month leading to opening night. Besides this e-card set, the project also included a website, posters, print and digital advertising, and copywriting. Best thing ever was the producer liked the results so much he had sets of the cards printed up as gifts for the entire cast and crew.
“A tale of magic, poetry, and cake, this rollicking adventure for the whole family reminds us that gallant knights, fair maidens, and fearsome dragons may not be what they seem, and we all might be a little braver than we ever imagined.”